In the Country Brand Ranking Trade 2022-2023 report, just published by the Spanish consultancy Bloom Consulting, Gabon is ranked as the 13th most attractive country in Africa for trade. The Central African country has thus gained six places in the ranking compared to the previous year with a « very good » rating on its progress.
This means, according to some analysts, that the measures put in place by Gabon have increased the country’s commercial attractiveness. The Country Brand Ranking report combines economic performance, nation branding (which aims to make a country attractive) and the online presence of countries on trade-related topics to assess their attractiveness in this area.
Globally, Gabon is ranked 97th out of nearly 200 countries, while it is first in the CEMAC region. In the area, Gabon is followed by Cameroon, which is the 20th most attractive African country and 116th in the world, ahead of Congo (29th in Africa and 139th in the world), Chad (40th in Africa and 159th in the world), Equatorial Guinea (49th in Africa and 187th in the world) and Central Africa (53rd in Africa and 192nd in the world).
On the continent, the top 5 most attractive countries are Nigeria (36th in the world), South Africa (39th in the world), Ghana (48th in the world), Morocco (50th in the world) and Egypt (51st in the world).
Gabon is not included in the « Country Brand Ranking Tourism Edition 2022-2023 » which measures the attractiveness of countries for tourists,
Ranking
Nigeria (36th in the world) moved up one place
South Africa (39th in the world) moved down one place
Ghana (48th in the world) moved up 2 places
Morocco (ranked 50th in the world) remained stable
Egypt (ranked 51st in the world) dropped 2 places
Ethiopia (ranked 58th in the world) moved up 1 place
Kenya (ranked 71st in the world) moved up 5 places
Tanzania (ranked 76th in the world) dropped 2 places
Uganda (ranked 80th in the world) moved up 5 places
Tunisia (ranked 86th in the world) moved up 1 place
Mozambique (ranked 89th in the world) dropped 3 places
Botswana (ranked 90th in the world) moved up 8 places
Gabon (ranked 97th in the world) moved up 6 places
Mauritius (ranked 99th in the world) moved up 7 places
Mali (ranked 104th in the world) moved up 8 places
Rwanda (ranked 105th in the world) moved up 10 places
Algeria (ranked 109th in the world) dropped 7 places
Senegal (ranked 110th in the world) gained 7 places
Madagascar (ranked 111th in the world) dropped 3 places
Cameroon (ranked 116th in the world) dropped 3 places
Ivory Coast (ranked 117th in the world) moved up 7 places
Malawi (ranked 119th in the world) moved up 10 places
Zambia (ranked 122nd in the world) dropped 14 places
Togo (ranked 123rd in the world) moved up 16 places
Sudan (ranked 124th in the world) dropped 12 places
Namibia (ranked 130th in the world) dropped 8 places
Sierra Leone (ranked 133rd in the world) moved up 2 places
DRC (ranked 136th in the world) dropped 15 places
Congo (ranked 139th in the world) dropped 7 places
Seychelles (ranked 142nd in the world) moved up 6 places
Zimbabwe (ranked 143rd in the world) dropped 7 places
Guinea (ranked 144th in the world) moved up 5 places
Liberia (ranked 145th in the world) dropped 6 places
Libya (ranked 146th in the world) dropped 3 places
Burundi (ranked 147th in the world) moved up 7 places
Burkina Faso (148th in the world) dropped one place
Niger (ranked 156th in the world) dropped 4 places
Angola (157th in the world) moved up 8 places
Mauritania (158th in the world) dropped 5 places
Chad (159th in the world) dropped 2 places
Somalia (ranked 161st in the world) dropped 11 places
Lesotho (ranked 164th in the world) moved up 1 place
Djibouti (16th in the world) dropped 4 places
Cape Verde (ranked 168th in the world) dropped 3 places
Gambia (ranked 175th in the world) moved up 2 places
Eswatini (ranked 177th in the world) first appearance in the ranking
South Sudan (ranked 178th in the world) moved up 2 places
Eritrea (185th in the world) stable
Equatorial Guinea (187th in the world) dropped 4 places
Benin (ranked 188th in the world) dropped 6 places
Comoros (189th in the world) stable
Guinea-Bissau (191st in the world) stable
Central African Republic (192nd in the world) down 3 places
São Tomé and Príncipe (202nd in the world) dropped 1 place
